Startups That Scale Culture Win: 5 Tactics to Maintain Culture as You Grow

Why Culture Needs to Scale with Growth

Scaling a startup isn’t just about revenue, hiring, or product-market fit - it’s about keeping your culture strong as everything else changes. The companies that do this well build engaged, high-performing teams that stick around and contribute at a high level.

The ones that don’t? They struggle with team disengagement, high turnover, and a diluted mission that no longer feels aligned with the original vision.

Culture isn’t a nice-to-have: it’s a unique or even unfair business advantage.

This article shares five proven tactics to maintain culture as you scale with real-world examples from Swiss and global startups that got it right.

Culture ManagementCarolin SchneiderFebruary 19, 2025Practical Advice, Start Early, Compensation, Salary

Compensation Models That Scale: A Blueprint For Growing Startups

Creating a compensation model isn’t just about paying people — it’s about setting the foundation for fairness, motivation, and alignment with your company’s culture. A well-structured model helps startups attract top talent, retain great people, and scale sustainably, all while reinforcing the unique cultural DNA of your company.

Here’s your high-level blueprint to design a compensation structure that works, even as you grow.

Culture ManagementCarolin SchneiderDecember 5, 2024Practical Advice, Start Early, Compensation, Salary

Building Company Culture: It’s About Habits, Not Posters 💡

Building a startup culture that truly lasts isn’t about catchy slogans or mission statements; it’s about embedding habits that bring values to life daily.

While many startups spend time crafting vision documents, real culture change happens through small, consistent actions that everyone can see and feel.

In this article, we’ll explore how to design habits and rituals that turn abstract ideas into daily practices, creating a culture that scales with your growth.

Culture ManagementCarolin SchneiderNovember 7, 2024Practical Advice, Start Early, Rituals

This Is How To Recruit Board Members With Confidence 👀

Creating a successful startup involves many components, one of which is forming an effective advisory board.

An advisory board can provide invaluable guidance, oversight, and support in today's competitive business landscape.

This article builds on the People & Culture episode I recorded with Daniel Aghdami, Executive Search pro and co-founder and chairman of Board Owl, on how to build and leverage advisory boards to drive startup success. And how much this is recruiting after all.

Listen Up Founders: Culture Starts With You

Let’s explore the critical role of founders in shaping company culture. Because Founder-led culture is crucial, particularly in the early stages, and it can be incorporated into many practices to make hiring easier, strengthen team cohesion, and improve overall performance.

This article will give you the practical steps to translate values into action, helping you in many ways every day. Let’s kickstart your culture today, shall we?

Cultivating a Strong Team Culture: A Guide for Early-Stage Founders

For early-stage founders, building a cohesive and effective team is not just about hiring individuals; it's about creating a culture where people can come together to achieve greatness. This article explores three essential steps that go beyond mere hiring, focusing on forming a team that is bound by shared values and a common vision.

Culture ManagementCarolin SchneiderApril 8, 2024Early Stage, Team Culture