Practical Guidance for Entrepreneurs for Building Teams That Take Off Together as One
Unlock Your Teams Full Potential And Become Unstoppable
With the ppl.Kickstarter, make People & Culture your unfair advantage.
Intentionally scale engagement, performance, and your bottom line.
In 3 easy steps to unlimited business impact.
Trusted by
What you get with The ppl.Kickstarter:
🟡 People & Culture Demystified: An easy-to-understand and hands-on way to the broad area of people & culture
🟡 Gamechanger Potential: Clarity on how and why people management and culture management are crucial for startup success and how to leverage them for your company
🟡 Resources for Speed and Execution: Proven hacks, hands-on tips, and actionable advice without wasting hundreds of hours by asking others, searching online, or learning the hard way
Grow your knowledge over time, or ramp-up your people function FAST - with The ppl.Kickstarter, you will successfully manage your next stage of growth!
You: ready to grow.
Your people management: still going slow.
Ready to take your business to the next level, but feeling like your people operations & culture activities are stuck in slow motion?
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Thinking about expanding your team, but not sure how to reel in top-notch talent and make them an offer they can't refuse?
🚨
You've brought in A-Players, but things are getting chaotic, and your People & Culture workload is piling up like a never-ending stack of paperwork?
🚨
You've read all the books and heard advice from fellow founders, but your company culture still feels like it's playing catch-up with your business goals?
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You're a pro at finding amazing talent, but they keep slipping through your fingers, leaving you with sales headaches and a dwindling run-rate?
You're nodding along? The ppl.Kickstarter is your ticket out of this pickle!
There are 3 ways to get unstuck today:
1️⃣ ppl.bytes: learn the basics in DIY mode
2️⃣ ppl.advice: pick my brain in a 1:1 power hour
3️⃣ ppl.rampup: work with me on specific challenges in a workshop
What others say.
No people. No business.
“People & Culture, or your people management function, is so much more relevant for consistant revenue and successful growth than you might think.
There is a reason why experienced leaders like Gary Vaynerchuk or researchers like Adam Grant say: “People are a company’s greatest asset”. And they mean it. So do I.
Join us and leverage people & culture for your team and company with The ppl.Kickstarter today.”
— Carolin Schneider, Founder & People & Culture-Enthusiast
Our Products And Services At Your Fingertips
Whether you are early-stage or are about to grow again, whether you prefer working in a group or 1:1, we’ve got you covered with our ppl.bytes, ppl.advice, and ppl.rampup.
ppl.bytes
Your go-to app for bite-sized, actionable People & Culture content
ppl.bytes will become the most impactful People & Culture content app for startups, giving you all the essentials to run your startup's people side without losing time and money and suffering all the hassle.
Whether you're exploring free resources or diving into premium content, expect actionable strategies to attract, hire, and retain top talent. Join today and make your people's potential and company culture your secret weapon!
(Available as iOS and web app)
ppl.bytes is your content companion wherever you go
With free content and resources:
And premium content and resources like ”The Essential Guide to People Management for Tech Startups” incl. the Templates Hub & more:
👀 The Essential guide to people management for tech startups
The starter online course for founders and HR juniors closing HR knowledge gaps.
Value-rich learning experience incl. well-presented videos, actionable resources, and a safe-space community.
Get started with ppl.bytes today to truly take off tomorrow 🚀
ppl.network
As a client you not only get access to Carolin’s extensive experience but also to a network of curated partners of the People & Culture world with many special offers for startups.
(Full access is included for ppl.bytes online learners and ppl.rampup clients.)
The ppl.network is constantly growing and already includes:
ppl.advice
Discover ppl.advice, your trusted source for personalized guidance and strategic insights. Our one-on-one sessions offer expert support and tailored solutions, whether you're further along your journey or new to the game. Align and kickstart your vision, skills, and impact.
Explore our ppl.advice and access your full potential in leading people today:
Kickstart your people management engine, hands-on
1:1 Advisory Session
In this session, we identify your specific gaps in People Management and how to close them: get well-equipped for hiring, managing, and leading people. We pinpoint and tactically address your real-life challenges with people management and you get practical and actionable recommendations in an AMA-format: low effort, high impact.
For Entrepreneurs, Founders and CEOs, People & Culture Leads.
Find Those who really click with your team
1:1 Advisory Session
We will address your unique Culture-Fit challenges, sharing our experience for effective strategies and best practices. We are working with proven scientific insights from a team culture survey tool that allows you to vet team members and future candidates against your culture.
Walk away from this session with actionable steps for recruiting, hiring, and beyond, learning how to solve values conflicts and get all teams into sync.
For Entrepreneurs, Founders and CEOs, People & Culture Leads, Team Leaders and Managers, and Change Agents.
Are you looking for help in another area of People & Culture management?
Let’s chat and find out how I can help you.
ppl.rampup
Welcome to our ppl.rampup, where success is your destination.
Join us today and accelerate your journey to People & Culture uniqueness that let’s you find and keep your key people without wasting any time.
Bespoke in-House Workshop
For Entrepreneurs, Founders, CEOs and Startup Leaders, People & Culture Leads and Managers, Visionary Leaders committed to their Company’s AND their People's well-being.
Contact Us for pricing and options.
bespoke in-house workshop
For Entrepreneurs, Founders and CEOs, People & Culture Leads, Team Leaders and Managers, Culture Enthusiasts and Change Agents.
Contact Us for pricing and options.
Are you looking for a workshop in another area of People & Culture management?
Let’s chat and find out how I can help you.
They loved working with Carolin:
What the ppl.Kickstarter is - and what not:
✅ Your easy-to-understand access to all things People & Culture, closing that knowledge gap once and for all.
✅ Your dive deep into why that “HR-stuff” is so crucial for running a successful startup; or any business, that is.
✅ Your lifeline when things go south.
✅ Pushing you ahead by giving you the hard truth. We go deep, throw things out, create anew.
✅ Focusing on what is best for your company and business in the long run.
✅ Asking you to put in the time and work.
✅ The ppl.Kickstarter means transformation.
❌ Just consuming content or nice coffee chats.
❌ Sugarcoated feel-good Coaching-Blah - we’re in it to win it.
❌ An excuse for you to feel better but implement or change nothing.
❌ An ad-hoc recipe book to read without thinking for yourself.
❌ Useless when done with commitment and dedication to your startup’s success.
❌ A waste of time
Two more things to make the most of The ppl.Kickstarter:
✅ You need to be in charge of decisions regarding overall people management and daily operations in your company - to leverage the momentum, and not lose speed.
✅ Your company is (or has been) scaling headcount, and hiring more people - such you put things to work right when you need it.
“The ppl.Kickstarter Principle”
Throughout our entire products and services, we operate based on 3 simple steps:
1️⃣ Learn: Gain the knowledge you need for effective team management. As an entrepreneur, founder or CEO, understanding these principles is your ticket to accelerated growth. When you're in the driver's seat, your team follows suit.
2️⃣ Design: Tailor your people management to fit your unique company. No need to reinvent the wheel; we can help with a treasure trove of templates for a smooth take-off. Craft your People engine and Company Culture for a perfect match.
3️⃣ Take-Off: Transition theory into practice seamlessly. We are your partners in ensuring long-term success, guiding you through every step. Plus, access a wide network of experts, tech solutions, and vendors across the People Lifecycle to keep you on the fast track. Never get stuck again!
Do you want to know which of our products will help you best?
Get to know us
We ❤️ people & culture.
Hi, I’m Carolin. Founder of 4di2 Ltd. and leader of The ppl.Kickstarter. I am a passionate, tech-loving People & Culture Enthusiast with 15+ years of hands-on experience in strategic, international People & Culture management from A-Z in Tech.
With my practical guidance and The ppl.Kickstarter, tech entrepreneurs find and keep their key people to execute faster and more confidently. And strategically and intentionally build a company that lasts.
We ❤️ smart ideas.
The ppl.Kickstarter is an offering by 4di2 Ltd. located in Zurich, Switzerland.
42 is the universal answer in “The Hitchhiker’s Guide to the Galaxy”, and we are committed to be the universal answer for taking People & Culture to the next level.
We are convinced, People & Culture is a profession ready “4 digital 2” which is why our passion lies with innovation in how things are done and (People & Culture) Tech - and working with Startups!
Do you have more questions and are not ready to schedule your personal call yet?
Use this form instead:
Empower your organization with the knowledge and tools to intentionally craft a thriving company culture.
Join us on this transformative journey.
ppl.bytes | ppl.advice | ppl.rampup